Why "Karu"?
Karu is the Estonian word for bear and they share a special place in our distillery's heart with our distillers family heritage. Bears spiritually stand strength rather than speed, fearlessness and also symbolise introspection & intuition blended with instinct. It is all these combined qualities that embody what drives the team at Karu Distillery.
Focusing on producing boutique craft products that have a strength of flavour and character rather than creating products in mass.
Fearlessness in aiming to deliver the best and take on any challenge presented.
Introspection to look back with pride and humility to continue to improve.
Intuition and instinct when it comes to making the next leap with our products.
This is why we are Karu Distillery....